Hey! I’m Kate Paine.
Are you The Invisible Expert?
I help brilliant entrepreneurs whose online presence hasn't caught up with who they've become.
Hey! I’m Kate Paine.
Are you The Invisible Expert?
I help brilliant entrepreneurs whose online presence hasn't caught up with who they've become.

Featured In:

Featured In:
You're not invisible because you lack expertise.
You simply have what I call a Presence Gap.
The good news is that gap is closeable. And that's exactly what I do.
It's the distance between who you truly are and how you're currently showing up online whether on LinkedIn, your website, and everywhere someone might look for you.
At a time when AI has made people question who's even real online, a genuine presence isn't optional anymore. It's essential.
And the people who need you most scroll right past you.
That's exactly what my team and I at Standing Out Online solve.
We want you to show up online the way you show up in person – real, credible, and impossible to scroll past.
Closing your Presence Gap starts with one thing - your story.
Here's why it matters more than you think.
How Strong Is Your LinkedIn™ Presence?
If your LinkedIn profile is part of your Presence Gap, this quick quiz will show you exactly where you stand and what needs to shift. Take the quiz below.
How Can We Work Together?
Personal Brand Development
We go deep to uncover what makes you memorable, credible, and distinctly you, and turn that into messaging that closes your Presence Gap and attracts the right people.
LinkedIn™ Profile Optimization
(The LinkedIn™ Edge)
Your LinkedIn profile shouldn't read like a resume. Think of your LinkedIn presence as a value-add. It should work like your most powerful visibility tool; a digital handshake that reflects who you are and makes the right people stop scrolling.
Disruptive PR Strategy
(Media Impact Program)
From podcast pitching to media placements, we help you build a media presence that gives you authority and amplifies your impact.
Speaking
Bring Kate to Your Stage
Looking for a speaker who brings strategy, story, and substance to the room? Kate delivers real perspective on visibility, personal brand, and what it takes to show up as the real you; both online and off.
Ideal for women's business events, entrepreneurial conferences, leadership summits, and industry associations.

Speaking
Bring Kate to Your Stage
Looking for a speaker who brings strategy, story, and substance to the room? Kate delivers real perspective on visibility, personal brand, and what it takes to show up as the real you; both online and off.

Ideal for women's business events, entrepreneurial conferences, leadership summits, and industry associations.
Coffee with Kate Podcast
Brewing Business Brilliance for Entrepreneurs...One Conversation at a Time
Every episode of Coffee with Kate is like a conversation with your smartest and most down-to-earth business friend. I interview entrepreneurs, thought leaders, and visibility experts who share what it really takes to stand out today, without losing your voice or your values.
Coffee with Kate Podcast
Brewing Business Brilliance for Entrepreneurs...One Conversation at a Time

Every episode of Coffee with Kate is like a conversation with your smartest (and most down-to-earth) business friend. I interview entrepreneurs, thought leaders, and visibility experts who share what it really takes to stand out in business today; without losing your voice or your values.
Real Results. Real People
Check out some recent reviews of Kate and Standing Out Online:
Kate Paine has been a pivotal part of upping my visibility and credibility in my business. Her expertise and guidance to optimize my LinkedIn™ profile completely shifted how I show up on the platform. Not only does my profile reflect my brand and ME perfectly, but I have also found real traction in my connections there. As far as PR goes, Kate is truly unmatched - she has helped me land a high quality YouTube TV interview, a magazine cover, and some connections that I would not be able to get on my own! Kate is the top of what she does; there is no one like her.
I have so enjoyed working with Kate Paine, she has elevated my visibility and presence considerably. She helped me transform and optimize my LinkedIn™ profile; her brilliance truly reflected my essence, voice and value. Her PR guidance got me featured on a professionally produced YouTube TV show and multiple podcasts that align with my mission. We have also refined my speaker bios and podcast guest one-sheets. Every aspect of my visibility she has touched has positioned me with clarity and confidence. Kate has been a true partner in helping me stand out in the right way.
Real Results. Real People
Check out some recent reviews of Kate and Standing Out Online:
Kate Paine has been a pivotal part of upping my visibility and credibility in my business. Her expertise and guidance to optimize my LinkedIn™ profile completely shifted how I show up on the platform. Not only does my profile reflect my brand and ME perfectly, but I have also found real traction in my connections there. As far as PR goes, Kate is truly unmatched - she has helped me land a high quality YouTube TV interview, a magazine cover, and some connections that I would not be able to get on my own! Kate is the top of what she does; there is no one like her.

Julie Miller Davis
I have so enjoyed working with Kate Paine, she has elevated my visibility and presence considerably. She helped me transform and optimize my LinkedIn™ profile; her brilliance truly reflected my essence, voice and value. Her PR guidance got me featured on a professionally produced YouTube TV show and multiple podcasts that align with my mission. We have also refined my speaker bios and podcast guest one-sheets. Every aspect of my visibility she has touched has positioned me with clarity and confidence. Kate has been a true partner in helping me stand out in the right way.

Betsy Clark
CEO, Coach2Strengths
The Real You is Worth Showing Up For
This isn’t fluff.
This is foundational.
If you're ready to stop being The Invisible Expert and show up online the way you show up in person, let's talk. My team and I will uncover the heart of your brand, excavate the story that makes you distinctly you, and build the visibility strategy to match.
Because the people who need you most deserve to find you.
The Real You is Worth Showing Up For
This isn’t fluff.
This is foundational.
If you're ready to stop being The Invisible Expert and show up online the way you show up in person, let's talk. My team and I will uncover the heart of your brand, excavate the story that makes you distinctly you, and build the visibility strategy to match.

Because the people who need you most deserve to find you.
