“More and more people want to know people’s personal brand story. People want to do business with people, not with a brand, not with a logo.” - Kate Paine of Standing Out Online

Learn more about Kate Paine and her business, Standing Out Online, LLC. Using a nugget of your personal story to enhance your professional story and build the know, like, and trust factor is how you set yourself apart in your online channels.

Interview by Jennifer and Doug Bonoff of 'Build Your Digital Brand' talk with Kate about your personal story as it defines your personal brand for your online presence.

https://johnlagoudakis.com - Kate Paine is a LinkedIn Best Practices expert and the founder of StandingOutOnline.com. In this interview with Kate, she shares with us her ninja marketing strategies for getting leads and sales through LinkedIn. Topics discussed during this podcast episode include; - How to set up your LinkedIn profile for maximum impact - LinkedIn etiquette (what you should and shouldn’t do!) - The latest LinkedIn features and how you can use them - And much more! Here’s a timeline of the topics discussed during the podcast: 0:00 – Short bio and intro 1:20 – What influences did you have when you were growing up that lead you to where you are today? 2:00 – Kate’s career as a journalist 4:10 – Why Kate has chosen the LinkedIn platform to focus her marketing efforts 7:05 – LinkedIn’s new tool – ProFinder 7:50 – Who is LinkedIn for? 10:05 – The different ways you can publish content on LinkedIn 12:25 – LinkedIn best practices for your content: re-purposing your content on LinkedIn for greater exposure 13:15 – Using ‘Influencers’ to get even greater exposure for LinkedIn content, and better LinkedIn rankings 14:20 – What’s the difference between free and premium LinkedIn accounts? 17:30 – How can you get more LinkedIn connections? 19:20 – The response to LinkedIn email messages is much better than sending a traditional email message, especially when soliciting new business 20:40 – Why your LinkedIn profile is so important 21:55 – LinkedIn best practices for your profile 24:50 – The importance of having a LinkedIn profile photo 26:00 – LinkedIn endorsements and recommendations 28:55 – Should you be using LinkedIn Groups? 30:35 – LinkedIn Company Pages – who should be using them and how? 32:50 – LinkedIn Ads – are they any good? 34:00 – New LinkedIn feature – Native Video 37:30 – LinkedIn gets a ton of traffic Like this podcast? Help others find it... Please share and subscribe!

Kate Paine was invited as one of 20 global LinkedIn experts as part of Adele MacLeay's LinkedIn Business Growth Bootcamp.

As part of FreePress Media's (a USA Today company) Innovative Business Series, Kate presented about using LinkedIn for business and marketing.