Social Media Marketing For Small Businesses: Best Practices & Techniques | Panel Discussion
Brand loyalty and customer satisfaction are the major factors to make any #business more powerful. And, both can be only attained through communication.
Today, #socialmedia is one of the result-oriented tools used for brand communication. When customers see your company posting on social media, especially replying to their queries and posting original content, it helps them build a positive image in their minds.
For many small #businessowners, keeping connected with customers on social media can feel overwhelming. Therefore, #Designhill conducted a panel discussion for fellow business owners on 8th June 2020 where our panelists from different industries shared #tips and #strategies on how to keep up with the ever-changing social media platforms.
This free session is a part of our "Fight & Grow" initiative, a virtual event series to help small businesses during this difficult time!
Watch this video and learn the importance of social media in the current scenario.
Timestamps:
06:47 How to decide or choose the right social media platform for your business?
08:09 What are the criteria to decide on a suitable social media platform for your business?
10:15 Do you think the strategy of distributing the same content on all the social channels works and how small businesses should optimize their strategies?
11:52 During these coronavirus days, what social media platforms small businesses that have the audience in the vicinity should optimize?
14:10 Do more content posts mean more engagement? How to strategize for reaching the audience at the correct time?
16:39 How to reach an audience and build up your social accounts?
17:44 Why should one categorize the audience by geography?
19:00 Do you agree with some marketing gurus that there is a bucket of four or five seconds when people use it while waiting to stand in a line somewhere?
25:06 How to cut through the noise on social media?
41:44 How to grab the attention, a hook, right in those early eight seconds in a video?
45:12 How do you get this tool of promoting your brand on social media?
47:57 How do you add a hook to the video content that you provide.
49:11 What are the etiquettes for answering the comments on social media channels?
54:53 What do you think about using automated scheduling?
01:00:20 How should a person ask the audience which platform they are using most frequently so that the business owners can promote their content and on that platform?
01:01:49 What would be the best social network for the hospitality and tourism sector?
About Panelists:
Andrew Crestodina: Co-founder, Orbit Media Studios
Andy Crestodina is a Co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He’s also the author of Content Chemistry:
Brooke B. Sellas: Founder & CEO, B Squared Media
Brooke B. Sellas is the in-the-trenches Founder & CEO of @HelloBSquared, an award-winning social media, advertising, and customer care agency. She's also the co-host of The Marketing Companion podcast with Mark Schaefer, where they discuss jaw-dropping marketing trends.
Dorien Morin-van dam: Social media consultant, More In Media
Dorien is a social media consultant, organic Social Media specialist, certified Agile Marketer, community manager and keynote speaker. She has been in the trenches of social media for nearly 10 years. Starting out as a local specialist, learning about B2B and now she is working with international brands.
Kate Paine: Personal Branding Coach
Kate helps authors, speakers, coaches, entrepreneurs, executives, and independent professionals stand out online to become recognized authorities in their industry. She has a knack for helping them discover their personal story and how to weave it into their professional brand.
Kristian Downer: Zoom Meeting Trainer
Kristian is a Zoom, LinkedIn & Facebook Trainer currently helping business owners and organizations use Zoom in a SAFE and effective way.
About Designhill
Designhill is World’s # 1 creative marketplace that caters to the creative needs of businesses and individuals alike who can source high-quality designs from professional designers and buy unique products created by independent artists.
Our community of over 150,000 designers and artists from more than 180 countries bring the world’s best creative talent to your fingertips. From helping business owners crowdsource multiple design contests, to hiring the best designers for one-to-one projects, to millions of unique products created by world-class artists on the PrintShop Marketplace.
Website: https://www.designhill.com/
