Brand loyalty and customer satisfaction are the major factors to make any #business more powerful. And, both can be only attained through communication. Today, #socialmedia is one of the result-oriented tools used for brand communication. When customers see your company posting on social media, especially replying to their queries and posting original content, it helps them build a positive image in their minds. For many small #businessowners, keeping connected with customers on social media can feel overwhelming. Therefore, #Designhill conducted a panel discussion for fellow business owners on 8th June 2020 where our panelists from different industries shared #tips and #strategies on how to keep up with the ever-changing social media platforms. This free session is a part of our "Fight & Grow" initiative, a virtual event series to help small businesses during this difficult time! Watch this video and learn the importance of social media in the current scenario. Timestamps: 06:47 How to decide or choose the right social media platform for your business? 08:09 What are the criteria to decide on a suitable social media platform for your business? 10:15 Do you think the strategy of distributing the same content on all the social channels works and how small businesses should optimize their strategies? 11:52 During these coronavirus days, what social media platforms small businesses that have the audience in the vicinity should optimize? 14:10 Do more content posts mean more engagement? How to strategize for reaching the audience at the correct time? 16:39 How to reach an audience and build up your social accounts? 17:44 Why should one categorize the audience by geography? 19:00 Do you agree with some marketing gurus that there is a bucket of four or five seconds when people use it while waiting to stand in a line somewhere? 25:06 How to cut through the noise on social media? 41:44 How to grab the attention, a hook, right in those early eight seconds in a video? 45:12 How do you get this tool of promoting your brand on social media? 47:57 How do you add a hook to the video content that you provide. 49:11 What are the etiquettes for answering the comments on social media channels? 54:53 What do you think about using automated scheduling? 01:00:20 How should a person ask the audience which platform they are using most frequently so that the business owners can promote their content and on that platform? 01:01:49 What would be the best social network for the hospitality and tourism sector? About Panelists: Andrew Crestodina: Co-founder, Orbit Media Studios Andy Crestodina is a Co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He’s also the author of Content Chemistry: Brooke B. Sellas: Founder & CEO, B Squared Media Brooke B. Sellas is the in-the-trenches Founder & CEO of @HelloBSquared, an award-winning social media, advertising, and customer care agency. She's also the co-host of The Marketing Companion podcast with Mark Schaefer, where they discuss jaw-dropping marketing trends. Dorien Morin-van dam: Social media consultant, More In Media Dorien is a social media consultant, organic Social Media specialist, certified Agile Marketer, community manager and keynote speaker. She has been in the trenches of social media for nearly 10 years. Starting out as a local specialist, learning about B2B and now she is working with international brands. Kate Paine: Personal Branding Coach Kate helps authors, speakers, coaches, entrepreneurs, executives, and independent professionals stand out online to become recognized authorities in their industry. She has a knack for helping them discover their personal story and how to weave it into their professional brand. Kristian Downer: Zoom Meeting Trainer Kristian is a Zoom, LinkedIn & Facebook Trainer currently helping business owners and organizations use Zoom in a SAFE and effective way. About Designhill Designhill is World’s # 1 creative marketplace that caters to the creative needs of businesses and individuals alike who can source high-quality designs from professional designers and buy unique products created by independent artists. Our community of over 150,000 designers and artists from more than 180 countries bring the world’s best creative talent to your fingertips. From helping business owners crowdsource multiple design contests, to hiring the best designers for one-to-one projects, to millions of unique products created by world-class artists on the PrintShop Marketplace. Website: https://www.designhill.com/

Kate Paine shares tips with how you can become a guest on a podcast.

I am a proud member of the international women's entrepreneurial organization, eWomenNetwork. eWN invites people to donate to the eWomenNetwork Foundation's Gifted Wisdom program where a donor can create a video, which eWN then provides access to - free of charge - for nonprofit organizations worldwide. I chose to target my video on veterans who are leaving their military service to find or go into a civilian career. (Produced Jan. 2020.)

“More and more people want to know people’s personal brand story. People want to do business with people, not with a brand, not with a logo.” - Kate Paine of Standing Out Online

Learn more about Kate Paine and her business, Standing Out Online, LLC. Using a nugget of your personal story to enhance your professional story and build the know, like, and trust factor is how you set yourself apart in your online channels.

Interview by Jennifer and Doug Bonoff of Build Your Digital Brand talk to me about your personal story as it defines your personal brand for your online presence.

https://johnlagoudakis.com - Kate Paine is a LinkedIn Best Practices expert and the founder of StandingOutOnline.com. In this interview with Kate, she shares with us her ninja marketing strategies for getting leads and sales through LinkedIn. Topics discussed during this podcast episode include; - How to set up your LinkedIn profile for maximum impact - LinkedIn etiquette (what you should and shouldn’t do!) - The latest LinkedIn features and how you can use them - And much more! Here’s a timeline of the topics discussed during the podcast: 0:00 – Short bio and intro 1:20 – What influences did you have when you were growing up that lead you to where you are today? 2:00 – Kate’s career as a journalist 4:10 – Why Kate has chosen the LinkedIn platform to focus her marketing efforts 7:05 – LinkedIn’s new tool – ProFinder 7:50 – Who is LinkedIn for? 10:05 – The different ways you can publish content on LinkedIn 12:25 – LinkedIn best practices for your content: re-purposing your content on LinkedIn for greater exposure 13:15 – Using ‘Influencers’ to get even greater exposure for LinkedIn content, and better LinkedIn rankings 14:20 – What’s the difference between free and premium LinkedIn accounts? 17:30 – How can you get more LinkedIn connections? 19:20 – The response to LinkedIn email messages is much better than sending a traditional email message, especially when soliciting new business 20:40 – Why your LinkedIn profile is so important 21:55 – LinkedIn best practices for your profile 24:50 – The importance of having a LinkedIn profile photo 26:00 – LinkedIn endorsements and recommendations 28:55 – Should you be using LinkedIn Groups? 30:35 – LinkedIn Company Pages – who should be using them and how? 32:50 – LinkedIn Ads – are they any good? 34:00 – New LinkedIn feature – Native Video 37:30 – LinkedIn gets a ton of traffic Like this podcast? Help others find it... Please share and subscribe!